Mimic Productions supported Willow’s expressive character performance, balancing rabbit anatomy with human-like gestures. The work combined modelling, fur development and animation for a tactile commercial character.
Services
Character creation
3D modelling
Grooming
Keyframe animation
Look development
Rendering
Brand
Samsung
Client
Kingdom of Something
Format
Commercial
Release
2023
Creative partner
Kingdom of Something
Character
Willow — stylized rabbit
Mimic’s contribution
Character and groom
Refinement of body fur, whiskers and the jacket collar, with attention to the way light passes through the ears.
Performance
Rig refinements for limbs and clothing, plus animation touchups to gesture timing and arm movement.
Look and delivery
Lighting and material tests, final 4K renders and shot fixes for interactions with campaign props.
See the character in motion
Inside the project
Project questions
What did Mimic deliver?+
Character creation, modelling, grooming, keyframe animation, look development and rendering.
Who was the creative partner?+
Kingdom of Something, for Samsung’s 2023 commercial.
