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Robot character / Advertising

Etisalat

A digital character takes the stage.

Etisalat — original campaign imagery
A Mimic Productions project.

The project

Mimic Productions contributed through UPP.cz to a campaign combining a metallic robot, live-action scenes and luminous screens. The character’s poses and stage gestures form part of the film’s connected-world narrative.

Services

  • Character rigging
  • Character animation
Brand
Etisalat
Client
UPP.cz
Format
Advertising film
Production
Big Kahuna Films
Agency
IMPACT BBDO

Mimic’s contribution

Rigging

Character controls supported posing and animation of the digital robot.

Animation

Timing, movement and gesture brought the character’s stage performance into the advertising film.

Production context

Mimic’s rigging and animation formed part of the wider production with Big Kahuna Films and IMPACT BBDO.

See the character in motion

Etisalat robot entrance campaign still

YouTube loads only when you choose to play.

Project questions

Why is this project featured here?

The non-human digital character demonstrates rigging and performance work relevant to creature production.

What did Mimic contribute?

Character rigging and animation through UPP.cz.

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